针对大学生，围绕5R环保核心理念，展开系列创意互动环保科普公益活动。 通过“5+3”矩阵式的媒体传播，形成广度的社交媒体传播和深度的传统媒体传播，进行了360°全方位、系统化的整合深度传播。
分为三个阶段：
1.主题启动：塑料分类
2.持续传播：公益十年
3.主题升级：塑料回收
For college students, launched a series of creative and interactive public welfare activities for environmental protection based on the core concept of 5R environmental protection. Through "5 + 3" matrix of media communication, not only formed a wide range of social media communication, but also got a depth report via traditional media, 360 ° all-round, systematic integrated propaganda and public communication.
3 stages:
1. Theme launch: Plastic classification
2. Continuous communication: Public welfare a decade
3. Theme upgrade: Recycle of plastics
